LO2 - P3: Develop pre-production materials for an original media product

Gantt chart write up

Marketing methods:

The Gantt chart shows the time period for how long the magazine methods will take. The marketing methods include: other magazines, online, posters/billboards, events and shops. The time period for other magazines will take place over the first 2 months out of a 6-month period, online will be halfway through the 2^nd month and take a month long. Posters and billboards will be halfway through the 2^nd month and last up until the first half of the 4^th month. Events will be happening through the 2^nd half of the 3^rd month and last for month. The method of marketing in shops will be from the 3^rd month to the end of the 5^th month.

 

Distribution methods:

The Gantt chart for distribution methods shows the methods for distribution include: Online, news agents and local shops. The time period for online distribution will be in the 2^nd half of the 3^rd month and last all the way to the end of the 6-month period. The news agents will be from the 2^nd half of 3^rd month up until the 1^st half of the 6 months. Finally local shops will be from the 4^th month till the 5^th month.

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Gantt Chart for production schedule

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SWOT diagram

Survey Results

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These are the results from my survey answered by 15 people for market research for my magazine. The results show that the most popular age was 18-24 therefore I will be directing my magazine towards young adults. The majority of results for gender showed that females were more popular therefore my magazine is going to be for females. People who done the survey were mostly from the North West so when I am distributing my magazine I will make sure there are more magazine sin that area. Over 90% of people said they were interested in fashion and beauty this helps me as now I know that my magazine is a popular market also 100% of peoples aid they would read a magazine that focuses on cultural fashion. People mostly said that they read between 1-3 and 4-7 magazines monthly this shows that magazines are still popular with people. People said that they are more interested in both fashion and beauty therefore I will make sure that I include some beauty as well as fashion in the magazine. The most popular vote for what fashion magazine would you read was Vogue, these results show that editorial high end magazines are more popular so I will have my layout similar to the Vogue layout. Lastly people said that their favourite cultural inspired fashion was Spanish consequently I will focus my magazine on Spanish fashion.

Location setting

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Magazine

Models:

My friend will be the model for my magazine, this way it makes the magazine easier to do as we will see each other regularly and I won’t have to pay anyone.

• The model will have a close up for the front cover focusing on the top half of the body.
• The model will be wearing Spanish themed clothes.
• I will be setting up the lighting, doing the makeup and taking the pictures my self

 

Location:

The location will be somewhere local and easy to access for me and the model. It will most likely be inside against a white background. The best location will be either in school or at home.

Props:

I won’t be using many props for the front cover or the double page spread. The props I will need are:

• A chair – for the model to sit on in the shot
• iPad/iPhone- To take the picture and create the outfits
• App where you can create outfits- To show the clothes you can get for less from the.
• Tripod for camera- To make sure I have a steady image
• White sheet- For the background so it’s not too much of a bold back ground to take the attention from the model or the clothes on the model.

Poses:

• Front cover: The model will have a close up shot focusing on the models eyes and the clothes
• Double page spread: Model long shot showing an outfit that is Spanish inspired the rest of the images will be from the app were you create your own looks
   
  Fonts and colours:

• I will be using Frank Ruehl font as is formal and looks professional, it’s good for the title  as its bold and it will make the magazine stand out and will attract customers. The colours I will be using will be mostly black and white, I will have some bright colours throughout the magazine to make certain images or words pop out. I will use colours such as Red, orange, pink, yellow.